5 webtools to improve your social media presence


It can be challenging to stay on top of social media and digital marketing campaigns. Fortunately, there are many great social media tools on the market to help with content curation, scheduling, analytics and more. Not only do these tools make your job easier than ever before, they can also enhance the effectiveness of your campaign.

The public relations professionals at Adoni Media have compiled a list of their top 5 webtools.

  1. BuzzSumo

BuzzSumo is a tool where you can find out what content is trending and most shared. You can use this tool to analyse which content performs best for a specific topic to gauge what your audience engages with.

BuzzSumo requires a paid subscription with plans starting at $79 per month.

  1. Canva

Canva is a fun, easy way to create beautiful images without being a designer. There are plenty of ready-made templates, icons and illustrations to make your social media images look professional and engaging. You can make designs for all types of social and digital media including Facebook, Instagram, Snapchat, LinkedIn, website, presentations and blogs.

Canva is free to use, however you can pay $12.95 per month to subscribe to added features.

  1. Shutterstock

Shutterstock is a subscription-based tool that gives you access to high-quality images, videos and music. Professionals use this tool to add quality to their content with the comfort of sourcing the media online.

There are plans for individuals, teams and enterprises with varying features and prices.

  1. Built-in analytics

Facebook, Instagram, Twitter and LinkedIn all have built-in analytics tools that are completely free. You can find everything from engagement to likes and follows. This can help you see which posts are performing better than others, and the best times to post.

  1. Later

Later is a social media tool that you can use to schedule, visually plan, and analyse posts for Instagram, Facebook, Pinterest and Twitter. There is a free version of this tool, and there are also plans to suit solopreneurs, small businesses and large teams and agencies.

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